If Dan gives a talk, I listen to get fresh insights. If Dan writes a book, I buy it, knowing it will contain exactly what my students need to level up. His new book on discovery is no exception. It's insightful, accessible, and wonderfully practical. The next generation of designers will be better than the last because of Practical Design Discovery.
-CHRISTINA WODTKE
Author of Radical Focus
Every day, product people get stuck in the trap of building instead of learning. In this book, Dan focuses on what really makes a great product: a discovery mindset. Along the way, he demystifies the process and provides a practical guide to start discovering your users' real needs.
-JANNA BASTOW
CEO of ProdPad and founder of Mind The Product
I have long been a practitioner and proponent of product discovery, and yet I learned a great deal from this book. It lays a good foundation for the approach, addresses some of discovery's shortcomings I've experienced in the past, and gave me great new ideas to try in my projects, to boot. Above all, it made me excited about the power of discovery-I recommend Dan's book without reservation.
-RIAN VAN DER MERWE
Author of Making It Right: Product Management for a Startup World
