Not Born Yesterday: The Science of Who We Trust and What We Believe

Not Born Yesterday: The Science of Who We Trust and What We Believe

Not Born Yesterday: The Science of Who We Trust and What We Believe

Not Born Yesterday: The Science of Who We Trust and What We Believe

eBook

$10.99 

Available on Compatible NOOK Devices and the free NOOK Apps.
WANT A NOOK?  Explore Now

Related collections and offers

LEND ME® See Details

Overview

Why people are not as gullible as we think

Not Born Yesterday explains how we decide who we can trust and what we should believe—and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion—whether by religious leaders, politicians, or advertisers—fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong.

Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failures—when we accept false confessions, spread wild rumors, or fall for quack medicine—are better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility.

Not Born Yesterday shows how we filter the flow of information that surrounds us, argues that we do it well, and explains how we can do it better still.


Product Details

ISBN-13: 9785001398523
Publisher: Alpina Non Fiction
Publication date: 01/13/2023
Sold by: Bookwire
Format: eBook
Pages: 428
File size: 3 MB
Age Range: 16 Years
Language: Russian

About the Author

Hugo Mercier is a cognitive scientist at the Jean Nicod Institute in Paris and the coauthor of The Enigma of Reason. He lives in Nantes, France. Twitter @hugoreasoning

Table of Contents

List of Illustrations ix

Acknowledgments xi

Introduction xiii

1 The Case for Gullibility 1

2 Vigilance in Communication 15

3 Evolving Open-Mindedness 30

4 What to Believe? 47

5 Who Knows Best? 63

6 Who to Trust? 78

7 What to Feel? 95

8 Demagogues, Prophets, and Preachers 113

9 Propagandists, Campaigners, and Advertisers 128

10 Titillating Rumors 146

11 From Circular Reporting to Supernatural Beliefs 166

12 Witches' Confessions and Other Useful Absurdities 181

13 Futile Fake News 199

14 Shallow Gurus 217

15 Angry Pundits and Skillful Con Men 240

16 The Case against Gullibility 257

Notes 273

References 307

Index 351

What People are Saying About This

From the Publisher

"Too many scientists, journalists, and everyday readers have concluded that human beings are irredeemably irrational and gullible (except them, of course). Hugo Mercier, one of the world's experts on human rationality, shows that this harsh judgment on our species is premature and exaggerated. Not Born Yesterday is a fascinating and important book for our time."—Steven Pinker, author of Enlightenment Now: The Case for Reason, Science, Humanism, and Progress

"Mercier’s Not Born Yesterday provides a well-reasoned look at how we reason about what people say. In this smart and funny book, you learn the best arguments for human gullibility—and where they go wrong. With clear-eyed logic and mountains of evidence, Mercier tells us what kind of fact-checking mechanisms we evolved, when they will fail to reject nonsense, and why the consequences are rarely as dire as we fear."—Leda Cosmides, University of California, Santa Barbara

"Most psychologists and political scientists will tell you that the average person is a patsy and a dupe, easily swayed by demagogues, charlatans, and conspiracy theorists. In this sharp, engaging, and very entertaining book, Hugo Mercier ably defends the alternative that we are rational and skeptical beings and shows that claims to the contrary have little empirical support. Not Born Yesterday is original and provocative—a true delight to read."—Paul Bloom, author of Against Empathy: The Case for Rational Compassion

"In the age of fake news, Mercier's stimulating and challenging book shows that the common idea that people are just gullible is fake wisdom. An eye-opener!"—Gloria Origgi, author of Reputation: What It Is and Why It Matters

"This is an extraordinarily impressive book. Mercier demolishes one of our cherished beliefs, the idea that (other) humans are naturally gullible, an illusion that is entrenched in popular opinion and has been a mainstay of academic psychology for decades."—Pascal Boyer, author of Minds Make Societies: How Cognition Explains the World Humans Create

From the B&N Reads Blog

Customer Reviews