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Elevate and Dominate: 21 Ways to Win On and Off the Field

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Elevate and Dominate: 21 Ways to Win On and Off the Field

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Overview

Coach Prime—famed Pro Football Hall of Famer, two-time Super Bowl–winning NFL player, head football coach for the University of Colorado, inspirational leader, and one of the greatest motivators of all time—delivers the ultimate playbook of inspiring personal stories, winning strategies, and the motivation to help us elevate and dominate all aspects of our life.

Deion “Coach Prime” Sanders is that rare legendary athlete who can move from the field to the sideline, coaching his players to bring everything they’ve got and leave it all out there on the field. The reason is simple: Deion Sanders expects the best and will settle for nothing less. Whether it’s dealing with pressure (two Super Bowl championship games and a World Series played between NFL games), using the competition to your advantage (he spent a year in San Francisco playing for the 49ers, where he was matched up daily with Jerry Rice, the best receiver of all time), or navigating depression (years ago he was so lost that he attempted to take his own life), Sanders has conquered these challenges and many more.

The incredible highs and lows of the journey taken by the greatest of all time NFL superstar—and his transparent willingness to share those details with his players—has turned Coach Prime’s Boulder, Colorado, football team into Destination One for some of the best players in America.

Now, in Elevate and Dominate, Sanders is ready to become YOUR coach. His motivational stories and personal strategies are relatable and hugely effective beyond sports. His inspirational messages can be applied to all aspects of your life, including how to be the best at work, in relationships, as a parent, and as a member of your community. With the same bling, bluster, humility, and commitment he brings to his college team, he will share the lessons learned and the direction, motivation, and action required to dominate and win at life.

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About the Author

Product Details

ISBN-13:	9781797176635
Publisher:	Simon & Schuster Audio
Publication date:	03/12/2024
Product dimensions:	5.83(w) x 5.67(h) x 1.10(d)

About the Author

Deion “Coach Prime” Sanders has redefined coaching and leadership with his transformative winning model on the field and in life, most currently at the University of Colorado (CU). As the only player in sports history to play in a Super Bowl and World Series, his athletic prowess has been transformed into an elite-level coach, mentorship, and vision, known as “Coach Prime.” Prior to his time in Boulder, Coach Prime led Jackson State University to dual SWAC Championships and secured consecutive SWAC Coach of the Year honors from 2020–2022. He is also a member of the Pro Football Hall of Fame, a two-time Super Bowl Champion, and eight-time Pro Bowler. As a cultural icon, sports legend, innovative coach, successful entrepreneur, and most importantly father of five, Coach Prime now gives readers insights into how they can succeed in all aspects of life with his new book Elevate and Dominate.

Don Yaeger has been a featured speaker at over one hundred business gatherings and athletic events. Using the lessons learned over his extensive career as both a journalist and an entrepreneur, he has also become an award-winning keynote speaker, working with audiences as diverse as Fortune 500 companies and cancer survivor groups, where he shares his personal story. Additionally, he has been engaged as a media coach to countless high-profile athletes, business leaders, and elected officials. He shares the formula that he has seen in the great winners he has worked with and explains how that formula can work for others.

John C. Maxwell is a #1 New York Times bestselling author, coach, and speaker who has sold more than 24 million books in fifty languages. Often called America's #1 leadership authority, Maxwell was Identified as the most popular leadership expert in the world by Inc. magazine in 2014. And he has been voted the top leadership professional six years in a row on LeadershipGurus.net. He is the founder of The John Maxwell Company, The John Maxwell Team, and EQUIP, a non-profit organization that has trained more than 5 million leaders in 180 countries. Each year Maxwell speaks to Fortune 500 companies, presidents of nations, and many of the world's top business leaders. He can be followed at Twitter.com/JohnCMaxwell. For more information about him visit JohnMaxwell.com.

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Praise for ELEVATE AND DOMINATE

"I’ve known Prime since his days in Dallas. I have witnessed the countless wins in his life and his career. Although impressive, it is not that, which has gained my respect and admiration—but rather the losses that I’ve had a front row seat to witness, that through his deep faith and strong will, he has been able to conquer, and as a result, go on to be nothing less than a national treasure."
–Steve Harvey

“Coach Prime transcends the role of a typical coach, serving as a mentor and life guide to his players. He shapes them into not only skilled athletes but also resilient individuals, ready for life's challenges. His presence offers a blend of inspiration and strength, molding his players into better men, both on and off the field. That’s why we love him.”
–Gillie Da Kid and Wallo267, Million Dollaz Worth of Game

“Oftentimes, legends aren’t appreciated in their prime. It’s when you look back over their work that their greatness is visible. That’s not the case with Deion Sanders. His authenticity is on display. His legacy is being written in front of us. He is 100% unapologetic and that’s inspiring. How often does a black man get to walk boldly and confidently in his gifts? Hardly ever. He has carved out his own path in sports, marketing, and coaching. All of it, backed with his faith in God. Whether you love him or hate him, you can’t deny he’s legendary.”
–Dawn Staley, Women’s Basketball Hall of Fame player and coach

“In every generation, there's a light bearer. Someone who offers hope and is true to who they are, no matter the circumstance or outcome. Coach Prime is that light for this generation. He has never met an obstacle he couldn't overcome, faced a challenge he wasn't ready for, or been afraid to step up when the time came. His light, hope, faith, and authenticity are the hallmarks of a great man. His story, shared here, will change lives for the better. It definitely changed mine.”
–Eric Thomas, motivational speaker and New York Times bestselling author of You Owe You

“Unc is a blessing to everyone he comes across. That’s just who he is. For me, in my world and in my life right now, he is a father figure. And he’s that to almost everybody he talks to because he’s able to make that kind of real, personal connection with so many people. He’s able to accomplish what for most of us would be impossible.”
–Lil Wayne

“In Elevate and Dominate, Deion Sanders draws from a lifetime of victories and vicissitudes, prosperity and pitfalls, apexes and agonies, and opportunities as well as obstacles. I’ve seen him embody and exemplify these principles on a daily basis. Learn here how to win from an absolute and verifiable winner!”
–Dr. E. Dewey Smith, pastor, author, and executive coach

“He [Deion] has taken tips and tools and tricks from the field and he’s bringing them to our lives. It’s a beautiful book.”
–Kwame Alexander, author and poet

From the Publisher

2024-03-29
The Hall of Fame football player and current coach aims to up your game.
“It’s not just enough to TALK the TALK. You gotta WALK the WALK.” So writes Sanders, who, one might think, wore out the shift key on his laptop pounding out this hortatory treatise. “WHEN YOU LOOK GOOD, YOU FEEL GOOD. WHEN YOU FEEL GOOD, YOU PLAY GOOD. AND WHEN YOU PLAY GOOD, THEY PAY GOOD,” he exalts, opining that a winner lays out his—and this book is definitely geared to men—garb the night before and is thus prepared to conquer the world once the last button is fastened. As in his 1998 memoir Power, Money & Sex, the author is unflinchingly honest about his own struggles with life: He once tried to commit suicide by driving his car over a cliff, and early on in this book, he admits to the fear that he’s been diminished recently by losing toes to femoral arterial blood clots “that made my anatomy look like I had been smoking for thirty years.” His message there is suitably urgent: “Keep going. Keep moving. Don’t surrender. No matter how bad you think it is, DON’T QUIT.” Refreshingly, while Sanders is a coach of the body, he also honors the mind. He encourages readers to read and to make it a point to learn something new every day. “Whether it’s through music, reading, podcasts, or journaling, you gotta fill your head with positive thoughts and possibilities instead of dwelling on your doubts,” he counsels. Refreshingly, he allows for mental rests and resets as a critical component of self-care, making even his most blustery slogans—e.g., “Don’t Allow My CONFIDENCE to Offend Your INSECURITY”—seem a touch less boastful.
The all-caps start to wear, but given the accomplishments of its source, this is a helpful addition to the self-help genre.

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